TIPT – Dynamic Music On Hold

Dynamic On Hold Messages on TIPT (BroadWorks Platform)

The only daily, automatic, updating, dynamic on hold messaging service available in the world. And yes, it works with Telstas TIPT and other hosted telephony systems.

The fastest expanding hosted telephony platform in Australia is Telstra’s TIPT – Telstra Internet Protocol Telephony.

Captivate On Hold foresaw the challenges hosted telephony posed to On Hold Messages (MoH) some time ago and set about fixing them.

Whilst music on hold  or  messages on hold are an intrinsic part of the phone caller’s customer experience, the basic Music On Hold capabilities in TIPT needed improvement.

TIPT Problems

  • The music/messages always starting at the beginning every time a caller is placed on hold and,
  • The finite file upload space available, limiting the duration of the on hold audio.TIPT frustration

It is frustrating to hear exactly the same phone audio every time you call or each time you are placed on hold. Having phone callers hear the same audio every time they call denies the ability to engage and relay marketing communications and information to your captive audience – callers. It’s no good only being able to promote one product or service to callers!

Australian Telco Says No to Problems

When a client requested their phone company make a monthly file change, with different files for different locations, the provider said no – too much time is involved. Even at a few minutes per upload, when multiplied by 60 locations each month the time required quickly became an issue. After all, time is money. Captivate On Hold’s technology enables audio uploads to all sites simultaneously meaning you no longer have to rely on your Australian phone company to make the swap.


Why MoH is Important?

Captivate can generate a report showing the duration and quantity of phone calls placed on hold. There are now over 700,000 MoH “calls” logged on the Captivate service, in industries from recruitment and labour hire, to truck dealers, real estate agencies, hotels, local government, not-for-profit organisations and residential building companies. One thing we can assure is that your phone callers are hearing your messages on hold…and for an average of 60.5 seconds.

If you’re still not convinced, for a one time fee, Captivate will write, voice, and deliver your professional on hold phone audio for 30 days to your business/organisation and provide a phone report at the conclusion.
Captivate On Hold’s proprietary Studio and Content Server software means your service is fully managed for you.

No more manually uploading phone audio files or remembering to take down the Christmas message or special offer of the month.

Along with professional copywriting and voicing Captivate can deliver audio with no practical limit to its duration, and it can be scheduled to start and stop into the future by day, date or even time of day. Add to that the ability to remotely update multiple locations concurrently and automatically…and Captivate On Hold is the perfect MoH solution for Telstra’s TIPT/BroadWorks.

Provisioning takes just a few minutes using profiles already in your ComPilot login. Captivate’s phone technology team will assist via a remote login, making it all very quick and easy.

Contact a Captivate On Hold representative today for more information.

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